After producing chicken products for other brands, Crider Foods wanted to extend their own line of products under their Harvest Creek label. I utilized the visual system that we at WFM had developed for the brand, and created a premium and appetizing line of chicken pouch designs. I worked on a majority of this project, from choosing colors for flavor cues to the conceptualization of all product shots which were then used to guide the photographers during the photoshoots.
