Hershey’s Everyday

I was fortunate enough to work on one of Hershey’s biggest projects for their everyday strategy update. It involved adapting multiple brands to different pack types such as: stand up pouches, gusset bags, and trays. I was able to work on this project from beginning, where I worked with other agencies to nail down the design, to the end, with getting the final pre-production art ready to send to the separator. Throughout this time, I learned about different substrates, printing processes, color station limits and working with photography while adhering to different brand style guides. Below are just a few of the near hundred packs created.