Designed seasonal style guides for HERSHEY'S Chocolate World to be used for signage, merchandising, social media, and direct-to-consumer marketing. These guides allowed Chocolate World to create a cohesive seasonal strategy that brought a unified look across all seasons and holidays in the Hershey, PA and Times Square, NY locations.

HersheyVal22Storybook
HersheySum22Storybook
HersheyHal22Storybook