Hershey’s Jolly Rancher & Twizzlers Valentine Exchange
Hershey requested a concept design for a Jolly Rancher & Twizzlers Valentine Exchange bag. The overall challenge of the bag was combining the brand styles of both Jolly Rancher and Twizzlers, two brands that don’t have much in common. Jolly Rancher uses fun character illustrations while Twizzlers relies on its product shots. The client also wanted the seasonality to be emphasized over the brand colors while also adhering to the seasonal assortment strategy. I started with the initial sketches at the start of the project and worked all to way to the final concept rendering. Eventually, Hershey decided to move the bag to final and the end result didn’t change much from the original design.Overall, I’m happy with the bag and the illustrations I got to create for it, which tell a fun Valentine story in Jolly Rancher fashion.
Hershey’s Halloween Vampire Kisses
Hershey requested a concept design for Vampire Hershey’s Kisses, a new product they were considering producing for the Halloween season. I started with the initial sketches at the start of the project and worked all to way to the final concept rendering. I was responsible for designing the bag and the foils that go on the Kisses. After Hershey was pleased with the design, it was sent off to consumer testing. After the results came in, I found out the concept did well with the consumers, so Hershey asked for the bag to taken all the way to final. The design changed throughout the process as Hershey was altering their Kisses seasonal strategy at the time, but I was pleased with the end result, which included illustrations I created.
