I was responsible for adapting a new design strategy to multiple pack types for the Smithfield line. I also extended the new designs to different cream cheese types based on the final strategy we nailed down. The overall layout is very neat and simple, while including beautiful line illustrations into the design. The redesign is drastically different from their original look, and I hope Smithfield is pleased with it.

Smithfield Cream Cheese Bars
Smithfield Cream Cheese Individual
Smithfield Cream Cheese Tubs