I was fortunate enough to work on one of Hershey’s biggest projects for their everyday strategy update. It involved adapting multiple brands to different pack types such as: stand up pouches, gusset bags, and trays. I was able to work on this project from beginning, where I worked with other agencies to nail down the design, to the end, with getting the final pre-production art ready to send to the separator. Throughout this time, I learned about different substrates, printing processes, color station limits and working with photography while adhering to different brand style guides. Below are just a few of the near hundred packs created.
![Hershey's Kisses Hershey's Kisses](https://a7552b.a2cdn1.secureserver.net/wp-content/uploads/2020/01/HersheyKissesBags-scaled.jpg)
HERSHEY'S Kisses
![Reese's Reese's](https://a7552b.a2cdn1.secureserver.net/wp-content/uploads/2020/01/HersheyReeseBags-scaled.jpg)
REESE'S
![KitKat KitKat](https://a7552b.a2cdn1.secureserver.net/wp-content/uploads/2020/01/HersheyKitKatBags-scaled.jpg)
Kit Kat
![Almond Joy & Mounds Almond Joy & Mounds](https://a7552b.a2cdn1.secureserver.net/wp-content/uploads/2020/01/HersheyAJMoundsBags.jpg)
Almond Joy & Mounds
![Hershey's Nuggets Hershey's Nuggets](https://a7552b.a2cdn1.secureserver.net/wp-content/uploads/2020/01/HersheyNuggetsBags-scaled.jpg)
HERSHEY'S Nuggets
![York & Heath York & Heath](https://a7552b.a2cdn1.secureserver.net/wp-content/uploads/2020/01/HersheyHeathYorkBags.jpg)
York & Heath
![Hershey's Miniatures Hershey's Miniatures](https://a7552b.a2cdn1.secureserver.net/wp-content/uploads/2020/01/HersheyHSYMiniaBags.jpg)
HERSHEY'S Miniatures
![Rolo, Hershey's GolRolo, Hershey's Gold, & Favorites Chocolate Mixd, & Favorite Chocolates Mix Rolo, Hershey's Gold, & Favorites Chocolate Mix](https://a7552b.a2cdn1.secureserver.net/wp-content/uploads/2020/01/HersheyAsstTrioRoloHSYGoldBags-scaled.jpg)
Rolo, HERSHEY'S Gold, & Chocolate Favorites Mix