Designed seasonal style guides for Hershey's Chocolate World to be used for signage, merchandising, social media, and direct-to-consumer marketing. These guides allowed Chocolate World to create a cohesive seasonal strategy that brought a unified look across all seasons and holidays in the Hershey, PA and Times Square, NY locations.
![HersheyVal22Storybook HersheyVal22Storybook](https://a7552b.a2cdn1.secureserver.net/wp-content/uploads/2022/10/HersheyVal22Storybook-scaled.jpg)
![HersheySum22Storybook HersheySum22Storybook](https://a7552b.a2cdn1.secureserver.net/wp-content/uploads/2022/10/HersheySum22Storybook-scaled.jpg)
![HersheyHal22Storybook HersheyHal22Storybook](https://a7552b.a2cdn1.secureserver.net/wp-content/uploads/2022/10/HersheyHal22Storybook-scaled.jpg)